A dedicated IP address means that you'll have a unique numeric identifier on the Internet and that it shall not be shared with other's websites or applications as it happens with a shared web hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is required if you have an electronic store and you want to accept online payments or in case you have a login form and you want the data that users submit to be encrypted. A dedicated IP address may also be used for other apps, like a VoIP server, for example. Moreover, it shall provide more credibility and security to your Internet sites, considering the fact that a network flood to a shared IP won't have any effect on your dedicated IP. In the event that you host your Internet sites with us and you have your own hosting server, you'll be able to get one or a number of dedicated IP addresses with only a couple of clicks and to use them in case you cannot use the IP that comes with the hosting server.